Lac Memphremagog

Lake Memphremagog is the main residential and tourist destination in the Eastern Townships. People come here to practice recreational and outdoor activities, especially fishing, as it is one of the richest lakes in Quebec. Or to attend a show, to walk, to eat and to visit emblematic places typical of the Eastern Townships.

Seventeen municipalities line this magnificent lake, which covers about 100 square kilometers shared between Quebec (75%) and Vermont. Here are three that will certainly charm you: Magog, Austin and Potton Township.

Magog

Magog is known for its breathtaking scenery, hilly roads, warm accommodations and unique gourmet experiences that add to the unique character of its downtown area.

Located in the northeast, at the confluence of Lake Memphremagog and the Magog River, the city covers 150 square kilometers. It is the third largest city in the Eastern Townships, with a permanent population of over 26,000 and a summer population of 30,000 or more.

Magog is well positioned for those who need to commute or work outside the city. At the crossroads of highways 10 and 55, the city is located near Sherbrooke (30 km), Montreal (110 km) and the American border (30 km).

At the heart of the Regional County Municipality of Memphremagog, it is also one of the most dynamic regional centers on the socio-economic level. Its economy is diversified and avant-garde in the health, responsible tourism, knowledge and green technology sectors, while encouraging the next generation of entrepreneurs. In a way, it continues the mission of its founder Ralph Merry who, to meet the essential needs of the inhabitants, built flour mills, forges and sawmills in 1809.

People also like to stay here for its cultural activities, which are accessible to all age groups and budgets. Fascinating exhibitions and a variety of workshops, conferences and entertaining shows are offered in different locations throughout the year. There is a visual arts center, a library and a cultural space that showcases culture and its historical heritage. Not to mention the Vieux Clocher, a venue that presents shows by some of the most popular artists in Quebec.

Magog, a natural choice!

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Austin

Austin is a small country village as we like it. Between several mountains, we find majestic landscapes, spacious forests, wide open spaces, small shady roads, a wild nature and a population composed of friendly and welcoming people. One can only wish to live here!

The area of Austin is 74 km2 while the village is located at an altitude of 247 meters above sea level. The climate is classified by Koppen as humid continental with a temperate summer. If you choose to live here, you will be 22 minutes from Magog, 33 minutes from Brome Lake and 29 minutes from Sherbrooke (Rock Forest).

The population of Austin is 1,531 and can reach 2,000 in the summer. It is composed of families of origin, vacationers, young families, retirees, both French and English speaking. Many are self-employed (farmers, service contractors, professionals) and many others work in nearby towns. The vast majority of local jobs are related to the resort industry.

Created in 1938, following the partial dismemberment of the municipality of East Bolton, the new municipality is named in honor of Nicholas Austin, a pioneer of the Township of Bolton, where he settled with his family in 1794

In the heart of the village, there is a general store with a gasoline dispenser, offering a wide variety of local products, an SAQ depot and a post office. At the crossroads of Nicholas-Austin and Millington roads, there is a small Catholic church, formerly of the Anglican faith (1865). It is flanked on one side by Muriel Ball-Duckworth Park, the starting point of a 4.7 km heritage trail, and on the other by Reginald Aubrey Fessenden Park, the starting point of a 2 km pedestrian path leading to Saint-Benoît-du-Lac. In Austin, we love to walk!

Austin, for the charm of an old country village

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Potton

The Township of Potton abounds in landscapes of exceptional beauty. This Appalachian territory offers a combination of natural and rural landscapes, mountains, meadows, lakes, rivers and streams, with a wide range of outdoor activities and excursions available year round.

Created in 1797, Potton covers a vast, hilly territory on the western shore of Lake Memphremagog and includes the village of Mansonville and four hamlets: Knowlton’s Landing, Vale Perkins, Highwater and Dunkin. The population of 1,850 (2,260 in summer), the Pottonais and Pottonaises, is established on a large territory of 279 km2.

Lake Memphremagog and the Missisquoi North and Missisquoi rivers have played a determining role in its history. For decades, stagecoaches following the Saint John to Boston route had to cross Lake Memphremagog by ferry, operating from Landing (renamed “Knowlton Landing”) to Georgeville. For their part, the rivers hosted a sawmill (1803), then a flour mill (1811).

Mansonville, the township’s capital, offers an unforgettable summer stroll with its heritage buildings, its round barn, its public market on Saturdays, its Sunday concerts and its thematic exhibitions. The town was renowned for its scenery “unsurpassed in the Dominion”, noted one observer of the time, as well as for its dairy industry.

Owl’s Head Mountain, a source of pride and joy in Potton, offers downhill skiing and a world-class golf course. Discover the biking, canoeing and hiking trails of the Missisquoi North, the Land Trust, the Ruiter Valley and the Green Mountains Nature Reserve. Five other significant mountains surround Potton: Bear, Hawk, Elephant, Sugar Loaf, Pevee and Hog’s Back.

Potton, this corner of the world smiles to me more than all the others

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